Mittwoch, Dezember 22, 2010

ESPN’s Monday Night Football Wins the Night

Bears-Vikings Game Scores 11.6 Rating and 17.1 Million Viewers

Last ESPN’s Monday Night Football – a lopsided 40-14 Chicago Bears’ victory over the Minnesota Vikings earned an 11.6 rating (9.9 US rating), representing an average of 11,573,000 households (17,094,000 viewers – P2+), according to Nielsen.

MNF won the night among all programs (broadcast or cable) in households, viewers and all key male and adult demos, helping ESPN win the night among all networks for the fifth time this season. In addition, MNF has won the night in the men 18-34, men 18-49, adult 18-34 and adult 18-49 demos each Monday this season (15 consecutive weeks).

Through the first 15 weeks (16 games), ESPN’s MNF is averaging a 10.4 household rating (8.9 US rating), 10,337,000 households (14,370,000 viewers), slightly ahead in all categories versus 2009. ESPN MNF games rank as the 15 biggest audiences among households and the 11 biggest among total viewers for cable television in 2010 (including the 2009 MNF season finale – Minnesota vs. Chicago, 12/28/09 – which falls within the Nielsen 2010 calendar). Last night’s Bears-Vikings game ranks as the ninth most-viewed program among viewers in cable television history (excluding breaking news), according to Nielsen. For the year, it ranks as cable television’s sixth most-viewed cable program among households and fourth most-watched among viewers.

ESPN.com had 164 million page views (a 12 percent increase) and 237 million minutes (a 24 percent gain) generated with NFL content on Sunday and Monday. ESPN’s Mobile web site had 62 million page views (a 72 percent increase) and 105 million minutes (a 191 percent spike) spent with NFL content on the ESPN mobile web site and ScoreCenter App.

MONDAY NIGHT COUNTDOWN

ESPN’s Monday Night Countdown (7-8:30 p.m.) also performed well Monday night, registering its most-viewed 90-minute show ever – 3,489,000 households and 5,046,000 viewers, based on a 3.5 household rating, the highest rating ever for a 90-minute Countdown. The Oct. 5, 2009 show, which preceded Brett Favre’s first game for the Vikings against his former Green Bay Packers team, also had a 3.5 rating and previously ranked as the most-viewed with 3,476,000 households and 4,540,000 viewers.

MNF SEASON FINALE NEXT WEEK

ESPN’s 2010 MNF season concludes next week (Dec. 27) with Matt Ryan and the NFC-leading Atlanta Falcons (12-2) hosting Drew Brees and the defending Super Bowl champion New Orleans Saints (10-4) at 8:30 p.m. ET in a game with major playoff implications for both teams. ESPN’s game around the game coverage begins at 3:30 p.m. with NFL Live and continues throughout the afternoon.

ESPN’s most-viewed MNF games

Top 15 Most-Viewed Monday Night Football Games on ESPN (Viewers):
Rank Date Program Viewers (000s) HHs (000s)
1. 10/05/2009 Green Bay Packers-Minnesota Vikings 21,839 15,136
2. 11/30/2009 New England Patriots-New Orleans Saints 21,402 14,872
3. 09/15/2008   Philadelphia Eagles-Dallas Cowboys 18,608 12,953
4. 10/25/2010 New York Giants-Dallas Cowboys 17,953 12,948
5. 12/03/2007  New England Patriots-Baltimore Ravens 17,522 12,529
6. 09/27/2010   Green Bay Packers-Chicago Bears 17,454 12,482
7. 10/11/2010 Minnesota Vikings-New York Jets 17,313 12,454
8. 12/20/2010 Chicago Bears-Minnesota Vikings 17,094 11,573
9. 12/28/2009     Minnesota Vikings-Chicago Bears 17,006 11,899
10. 12/06/2010 New York Jets-New England Patriots 16,533 11,597
11. 10/23/2006     New York Giants-Dallas Cowboys 16,028 11,807
12. 11/09/2009 Pittsburgh Steelers-Denver Broncos 16,002 11,358
13. 09/28/2009 Carolina Panthers-Dallas Cowboys 15,705 11,354
14. 09/20/2010 New Orleans Saints-San Francisco 49ers 15,120 10,904
15. 09/25/2006 Atlanta Falcons-New Orleans Saints 14,999 10,850
 
Top 10 Most-Viewed Programs in Cable Television History (Households):
Rank Date Program Network HHs (000s)
1. 10/05/2009 Green Bay Packers-Minnesota Vikings ESPN 15,136
2. 11/30/2009 New England Patriots-New Orleans Saints ESPN 14,872
3. 09/15/2008      Philadelphia Eagles-Dallas Cowboys ESPN 12,953
4. 10/25/2010 New York Giants-Dallas Cowboys ESPN 12,948
5. 12/03/2007      New England Patriots-Baltimore Ravens ESPN 12,529
6. 09/27/2010      Green Bay Packers-Chicago Bears ESPN 12,482
7. 10/11/2010 Minnesota Vikings-New York Jets ESPN 12,454
8. 12/28/2009      Minnesota Vikings-Chicago Bears ESPN 11,899
9. 10/23/2006      New York Giants-Dallas Cowboys ESPN 11,807
10. 12/06/2010 New York Jets-New England Patriots ESPN 11,597
Top 10 Most-Viewed Programs in Cable Television History (Viewers):
Rank Date Program Network Viewers (000s)
1. 10/05/2009 Green Bay Packers-Minnesota Vikings ESPN 21,839
2. 11/30/2009 New England Patriots-New Orleans Saints ESPN 21,402
3. 09/15/2008      Philadelphia Eagles-Dallas Cowboys ESPN 18,608
4. 10/25/2010 New York Giants-Dallas Cowboys ESPN 17,953
5. 12/03/2007      New England Patriots-Baltimore Ravens ESPN 17,522
6. 09/27/2010      Green Bay Packers-Chicago Bears ESPN 17,454
7. 10/11/2010 Minnesota Vikings-New York Jets ESPN 17,313
8. 08/17/2007 High School Musical 2 Disney 17,241
9. 12/20/2010 Chicago Bears-Minnesota Vikings ESPN 17,094
10. 12/28/2009      Minnesota Vikings-Chicago Bears ESPN 17,006
Note: excluding breaking news; live + same day
* all-time cable television viewership record (households and total viewers)
2010 MNF games in bold

Keine Kommentare: